ABOUT
Designs Built to Drive Results
Designs Built to Drive Results
I craft digital experiences that simplify complexity, align with business goals, and deliver real-world results.
I lead and design digital experiences that simplify complexity, align with business goals, and deliver real-world results for brands and users.
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WHAT I DO
I design web experiences that delivers results.
The web drew me to design, a place where ideas meet audiences. I've crafted websites for brands big and small — from lifestyle to finance and real estate — shaping digital touchpoints that tell brand stories, engage visitors, and deliver measurable results. Every layout, interaction, and visual choice is guided by strategy to connect people and brands meaningfully.
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I design digital products that solve problems.
Curiosity led me to explore digital products, not just how they look, but how they work, engage users, and deliver value. I've built ecommerce sites, mobile apps, and portals that guide users, simplify complex information, and translate strategy into intuitive experiences. Every design decision is purposeful and guided by strategy to engage users and deliver impact.
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I turn ideas into experiences that create impact.
My journey in creative direction grew from a desire to shape the bigger picture and guide ideas from concept to experience. I've helped brands bring ideas to life through campaigns, identities, and creative experiences that engage audiences and drive results. Each experience is thoughtful and guided by storytelling to make ideas resonate and leave a lasting impression.
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IMPACT BY DESIGN
300+
stories delivered
through strategy, storytelling, and experience-driven design that drove measurable results
5+
industries transformed
including Tech, Automotive, SaaS, B2B, and Marketing by creating clarity, value, and meaningful impact
1M+
people engaged
through thoughtful experiences that created lasting connections and meaningful outcomes
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LET'S CONNECT
Let’s bring your next ideas to life. Be it a campaign, product, or website, I create digital experiences that engage audiences, inspire action, and deliver measurable impact. I’m open to collaborations, brand partnerships, and freelance design projects.
Grateful to collaborators whose ideas I’ve helped bring to life.
Amazing Barley Life
Driving Early Demand (ongoing project)
Launching a wellness brand and website MVP, generating early interest and validating direction.
Situation
The founder needs a simple but effective digital presence to bring the wellness brand to life and educate and engage potential customers.
Task
Leading all design efforts, from core visual identity to UX/UI foundations, and co-writing the messaging with the founder, establishing a clear, engaging experience.
Actions
Working closely with the founder to continuously define and evolve the brand. + Crafting design solutions to communicate value clearly. + Designing campaigns to build awareness and drive engagement.
Results
Bringing the founder's vision to life through an MVP website with simple layouts, fresh visuals, and clear messaging. + Generating around 5-10 customer inquiries per week through social media and email.
Constitution Global
Tripled Investor Engagement (2018)
Tripled investor engagement by delivering a clear, modern, and responsive digital experience.
Situation
The site's outdated content, legacy Flash pages, and lack of mobile support weakened credibility and made it hard for investors to navigate and understand the value.
Task
Led the end-to-end redesign that modernized the experience, clarified messaging, and created a modular UI system that enabled easy content updates and future scalability.
Actions
Conducted discovery and alignment to understand goals and priorities. + Simplified structure to make information easier to find. + Created dedicated expertise pages with clearer visuals to explain value clearly.
Results
Increased investor engagement and interest in key services. + Strengthened brand credibility, trust, and online presence. + Improved site performance and delivered a more stable, reliable experience.
FreshBox
Surfaced Operational Insights (2023)
Tested a meal-prep and delivery concept that revealed real-world operational challenges.
Situation
FreshBox wanted to make cooking simple and fun for aspiring chefs and people who don't cook often by helping them plan meals and get ingredients in one place.
Task
As the sole designer, I translated the client's idea into a user-friendly MVP prototype that tested user needs while keeping the features simple and realistic.
Actions
Worked with the client to define which features to include in the MVP. + Designed mobile-first screens with clear layouts and visuals. + Conducted user testing to validate the concept and gather insights.
Results
Although the project was discontinued due to operational factors*123, it provided insights and showed that designs alone, can't solve challenges like 1ingredient logistics, 2delivery coordination, and 3backend operations.
Scion XD Hot Lava Campaign
20K+ Sales Influence (2008)
Built an immersive campaign for a limited-edition automotive brand that contributed to 20K+ in car sales.
Situation
Scion, a Toyota sub-brand, wanted an interactive microsite to generate buzz around its limited-edition xD “Hot Lava” series, in a memorable way.
Task
Led the creative direction and design execution for a pitch that showcased the car's bold identity and aligned with Scion's brand vision.
Actions
Designed an immersive microsite concept rooted in the Hot Lava color story, combining interactive visuals, motion storytelling, and gamified exploration. + Collaborated with marketing to align direction and UX.
Results
Supported a successful pitch that won client approval for strong campaign alignment. + Increased engagement through gamified microsite experience. + Strengthened brand presence for the limited-edition xD launch.
